BMW To Cut Down 50% Of Its Drivetrain Versions By 2025
- on June 01, 2021
- Categories: News
At the end of 2019, BMW promised to discontinue half of its drivetrain versions by 2025 and now the company has posted a deadline for itself. The BMW Group, which also owns Mini and Roll-Royce brands, wants its model range leaner and more efficient.
According to the company press release, “We are reducing complexity, with fewer variants and fewer drive trains – keeping only those for which there is real demand: About half the current drive train variants will no longer be offered by 2025.”
Going into the depth of this statement, we see the company assessing its current drivetrain offerings. For instance, the famous BMW X3 offers four drivetrain choices, encompassing the all-electric iX3. With this decision, we find the BMW Group evaluating demand for each of the available drivetrains and keep only those that sell well.
In conclusion, if the customers favour only zero-emission cars, BMW will be happy to go all-electric. However, it all depends on the customer’s demand, so we should expect lots of adjustments in company’s plans in the next few years.
The BMW’s decision to discontinue half of its drivetrain options by 2025 is in line with the company’s commitment to pushing its electrification drive. The 2020 sale reports are in support of electrification where the company’s all-electric car sales went up by 13 per cent, while the plug-in hybrid deals soared by 40 per cent compared to the 2019 figures.
The company will not go solo on this flight, as they want the M Performance division to take the slice of this success. The M’s sales were excellent last year. The plans for BMW M plug-in hybrid are already underway with a zero-emission M model coming in the years to come.