Cadillac Lyriq and GMC Hummer EV Appear in GM's Super Bowl Ads
- on February 24, 2021
- Categories: News
General Motors has already intensified its electrification onslaught and to show off its two new and best creations, the company decided to make two Super Bowl advertisements. Featuring the Cadillac Lyriq concept and the GMC Hummer EV- the Lyriq ad has Will Ferrell, Kenan Thompson, and Awkwafina, while the Hummer ad stars Winona Ryder and Timothée Chalamet.
Of note, both these EVs are not available right now. The Lyriq should hit the dealerships at the end of 2022 as a 2023 model. The first electric offering from Cadillac, it will be accessible in both single-motor rear-wheel and dual-motor all-wheel-drive configurations. The automaker has plans to offer over 300 miles of range on a single charge.
GM has worked to complete 80 to 85 design elements so far, including the dashboard's 33-inch LED display. Cadillac will be offering the GM's Super Cruise hands-free driving technology in the Lyriq. The self-driving tech is already accessible on the 2021 Escalade and CT4. The 2023 Lyriq will start at around $60,000.
On the other hand, the GMC Hummer EV will hit the roads by the end of this year, in Edition 1 guise, starting at more than $110,000. The cheaper version, along with an SUV, will join later costing around $79,995, $89,995, and $99,995.
The salient features of the Hummer Edition 1 include 35-inch tires, an adaptive air suspension, skid plates, and "Crab Mode." Super Cruise will be a standard affair on this 1,000 hp super pickup truck.
Both the Cadillac Lyriq and GMC Hummer EV will employ Ultium batteries utilizing a smaller amount of cobalt compared to other electric vehicle batteries. GM confirms the maximum range these batteries can offer is up to 400 miles. These will also power the upcoming Chevrolet Bolt, Bolt EUV, Cadillac Celestiq and even two vehicles from Honda.